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In today's increasingly globalised world, trying to "wing it" cross-culturally can be a big mistake. What you need instead is CQ - cultural intelligence.
This week, Wayne finds out just what is meant by "cultural intelligence" as he talks to Dr David Livermore,, the Executive Director of the Global Learning Center at Grand Rapids Theological Seminary, where he also teaches Intercultural Studies, and author of Leading with Cultural Intelligence.
Among other things, they discuss why you need cultural intelligence, strategies for eating unfamiliar foods and why so many marketing campaigns fail miserably because of language and cultural differences.